"It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.” - Ira Glass
Castro Valley School of Music Flyers
I was approached by the Castro Valley School of Music to design flyers promoting events and classes. Each flyer had their own specific needs. The final flyers are 8.5in by 11in.
Role: Designer & Illustrator
This flyer was type-heavy, and thus the business owners wanted less visuals to really emphasize the text. I decided to split the area into four sections, and I offsetted the title of the class and the description in rounded tabs accordingly to give movement in the flyer.
This specific flyer definitely needed to have a playful, summery, children-like qualities. I incorporated illustration of summer items interacting with music to appeal to children (and adults!). The color scheme is bright and saturated to give off that summer vibe.
This flyer was created to promote the Gospel Ensemble course at CVSOM. It features mixing different textures to create a "heavenly" feeling without religious affiliations.
Yummy Honey Bakery & Cafe
I was talking with my friend one day, and in our conversation, she pointed out that the honey she received from her friend was "yummy honey." I immediately thought of a bakery, and I felt inspired to create graphics for it. The name definitely rolls off the tongue, and I imagined this bakery to be quaint and friendly.
Official description: Yummy Honey Bakery & Cafe serves delectable pastries and foods. We only use the honey from local beehive farms, to not only have the tastiest foods but also to support our local community.
I started out sketching potential logo concepts. I aimed for a hand-lettered logo to incorporate that fluid and organic feel of honey.
Once I finished brainstorming on pencil, it was time to choose one concept to vector it! I chose this initial concept because the curves and swooshes reminded me of the movement of a bee. After showing this to my mentor, she noted that the "YUMMY" part was not quite there yet because the baseline was too straight. She suggested to imagine writing with honey to get the feel of the overall shape and baseline.
I came up with four different variations based on the initial concept. I chose the bottom left as the final logo because it has a looser and more organic representative feel of the bakery and cafe. There is a slight gradient in "YUMMY" because it adds depth and symbolizes the rich colors of honey.
Closer look of the business cards. I chose rounded corners for the business cards and menus because it softens the overall look of "Yummy Honey Bakery & Cafe" but still keeping it quaint.
My sister asked me to design the menu for my brother-in-law's co-workers' party with names after each dish (so that everyone knows what they're bringing).
There was no print involved- strictly digital. I had fun designing the menu! All the names and addressed were changed to protect identities and location.
Designer: Debra Cheung
Young Parent Empowerment
Young Parent Empowerment (YPE) provides a family support services for young parents and families in the East Bay through community resources and education.
I was asked to create business cards, flyers, and Facebook banners from Deanise, the founder of YPE. Drawing inspiration from the banners that were already on the Facebook page, I kept the youthful and friendly feel through the colors and type.
Friemaestro! is a hypothetical company that serves on-the-go French fries for college students. The material of the packaging is potato starch, which reuses the potato skins after the potatoes have been cut and peeled. Three sizes are offered: single, couple, family. There are three flavors that corresponds to the colors: yellow is original, red is spicy thai, green is garlic.
The packaging was inspired by the honeycomb hexagonal shape because the shape allows for more fries as the shape increases width.
The main color palette represents the crispy golden color of french fries and the character, with the grey representing text. The secondary color palette corresponds to specific flavors.
Happy Fox is chosen as the main typography because it is quirky and matches with the character 'Spud.' Halis R is a clean sans-serif font that does not overpower Happy Fox.
Design: Paul Rand and the Play Instinct
The purpose of this project was to develop a grid system in the layout of a book using images and text from the article Design and the Play Instinct by Paul Rand. In addition to designing the book, I also hand bound the book myself using PVA glue, clamps, and wood.
I went through several revisions before deciding on a five column grid structure. It provided the best solution to have enough white space between the text and the images and still make the overall book structure cohesive.
I chose Helvetica Neue 35 Thin as the typeface for the body text and titles for its readability and simplicity. I emphasized an important word in each quote (in the same blue as the blue circle on the cover) to give my book some color without overdoing it.
As Recruitment Advisor for Phi Sigma Pi - Zeta Upsilon at UC Davis, I was responsible for creating, printing, and distributing flyers for Recruitment Week. This particular flyer was for Fall 2013.
(Note: Recruitment/Rush Week is when organizations host events to let potential members and active members get to know one another before actually joining the organization).
The final flyer: 4" by 6" and printed and distributed 600 flyers.
UCD Grad '14
I did a photoshoot with these lovely friends (Louisa, Linda, Amanda) for graduation. I offered to help them out just for the reason of helping friends out (and to practice my skills). Here are some samples from the overall shoot.
It was a hot afternoon, but we pulled through to have awesome graduation pictures!